Skiers Criticize Kim Kardashian’s SKIMS x The North Face Collaboration as ‘Dangerous’

Kim Kardashian’s recent SKIMS x The North Face collaboration has sparked heated discussions among skiers and outdoor enthusiasts. While the collection sold out almost instantly, many experienced skiers are concerned about its potential risks on the slopes, calling the neutral-colored designs “dangerous.”

The SKIMS x The North Face Collection

The reality TV star and entrepreneur Kim Kardashian, 44, unveiled the highly anticipated SKIMS ski collection in partnership with The North Face. The line features a variety of stylish winter pieces, including:

– Thermal tops

– Ski suits

– Puffer jackets

– Corseted bodysuits

– Leggings

– Dark goggles

With a tagline promising “Performance winter wear tailored to your curves,” prices range from $60 to $1,200. Kardashian announced the collection’s launch on December 10 across SKIMS’ website, select North Face stores, and SKIMS locations.

“The collection is a combination of functional and flattering apparel solutions for the season,” Kim told Women’s Wear Daily.

However, despite its immediate commercial success, outdoor enthusiasts raised serious concerns.

Safety Concerns Over Neutral Colors

The most prominent criticism came from skiers who argued that the collection’s neutral shades, including browns, nudes, and grays, pose a significant safety risk. Skiers pointed out that such colors can easily blend into natural environments like snow, dirt, or rocks, making it harder for rescue teams to locate someone in an emergency.

Viral TikTok Backlash

TikTok creator Dani Lola, known for her fashion and pop culture commentary, posted a viral video titled “SKIMS x North Face Is Dangerous”, which garnered 4.9 million views. In the video, she displayed the collection’s nude puffers, leggings, and ski masks while warning viewers about the potential risks:

“If you actually go on the mountain, everyone knows you’re supposed to wear bright colors—so if you fall or there’s an avalanche, people can find you.”

Many viewers agreed, sharing personal stories of near-misses on the slopes due to neutral-colored ski gear.

Personal Stories of Skiing Accidents

Several commenters shared their own skiing mishaps where neutral clothing delayed rescue efforts:

– “Having had an accident while skiing, I was told by rescuers that my white ski suit delayed them finding me,” one person shared.

– “I had to be airlifted off a ski hill when I broke my femur while snowboarding. It took forever for them to find me, even though my brother waved at them,” another recounted.

A Norwegian professional skier also weighed in, emphasizing:

“This is totally correct. You need to wear bright colors… especially when skiing or snowboarding in areas where you might fall and be unable to move.”

Fashion vs. Functionality Debate

While some dismissed the concerns, arguing that the collection was designed more for fashion-forward skiers than serious athletes, others pointed out the lack of practicality. Critics noted that the jackets seemed “thin” and “short,” raising concerns about warmth and water resistance.

“They don’t even look warm,” one commenter remarked.

Dani Lola even encouraged parents to dress their kids in bright colors when participating in outdoor activities for increased visibility in emergencies.

“Just because you want to wear white on the ski slopes, you do you. But dress your kids in bold, bright colors and patterns,” she urged.

Despite Criticism, Instant Sell-Out

Despite the backlash, the collection’s launch was wildly successful, selling out within minutes. Some shoppers complained on Instagram about items disappearing from their carts before they could check out.

While the fashion world buzzes about SKIMS’ stylish designs, outdoor enthusiasts are urging skiers to balance style and safety—especially when hitting the slopes this winter.