LeBron James Understands Why Anthony Edwards Doesn’t Want to Be the Face of the NBA

Los Angeles Lakers superstar LeBron James has been one of the faces of the NBA for more than two decades. Throughout his illustrious career, he has embraced the spotlight, shouldering the expectations and responsibilities that come with being the most recognizable player in the sport. However, when it comes to rising star Anthony Edwards of the Minnesota Timberwolves, James understands why the young guard isn’t interested in that role.

“I feel Ant,” James said following the Lakers’ 111-102 victory over the Timberwolves at Crypto.com Arena. “I understand. I completely understand. There’s this weird energy when it comes to that.”

At just 23 years old, Edwards has already earned his place among the NBA’s elite. He is a three-time All-Star, an Olympic gold medalist, and a franchise cornerstone for the surging Timberwolves. Yet, despite his immense talent and marketability, Edwards recently dismissed the idea of becoming the future face of the league.

Anthony Edwards Rejects the Role of NBA’s Next Superstar

During a press conference at All-Star Weekend, Edwards was asked whether he considers himself a potential face of the NBA. His response was straightforward:

“No, not really,” Edwards said.

When asked to elaborate, he casually pointed to another rising star: “That’s what they got Wemby for,” referring to San Antonio Spurs phenom Victor Wembanyama.

Later, in an NBA TV interview, Edwards further clarified his stance: “I’m capable of being that guy, but I don’t want to be that guy. Put it like that. I want to be the guy to just show up and hoop, just kill dudes, and go home.”

His comments sent shockwaves through the NBA community, sparking debates about the pressures associated with being the league’s marquee player.

Channing Frye on Nostalgia Holding the NBA Back

Former NBA player Channing Frye, a 2016 NBA champion with LeBron James and the Cleveland Cavaliers, weighed in on the conversation while speaking on the “Road Trippin’” podcast.

“Nostalgia is killing the NBA,” Frye said. “Every great player, whether it’s Ant, Wemby, Bron, or Steph, you know who they compare them to? A mother— that played 40 years ago.”

Frye’s frustration stems from the fact that current players are constantly measured against legends from past generations. Michael Jordan and Kobe Bryant are often used as benchmarks, making it nearly impossible for today’s stars to be fully appreciated for their own greatness.

“Nobody celebrates these new people,” Frye continued. “So why the f— would anybody want to be the face of the league when you’re going to get s— on every network for not being somebody from 40 f—ing years ago? It’s ridiculous. It’s unfair.”

LeBron James on the Burden of Being the Face of the NBA

LeBron James, who has lived through these comparisons since entering the league in 2003, resonated with Frye’s words.

“Channing Frye said it the other day … Why do you want to be the face of the league when all the people that cover our game and talk about our game on a day-to-day basis s— on everybody?” James said. “It’s just weird. It’s weird energy.”

James, however, acknowledged that while he never sought out the role of the NBA’s biggest superstar, he embraced the responsibility that came with it.

“Ant said he don’t want it. Obviously, I didn’t ask for it, but I knew there was a responsibility for me—not only to my family, my friends, and my community—but also to whoever was going to follow my journey throughout my career.”

LeBron has always carried himself as a role model, understanding that his every move is scrutinized, from his performance on the court to his activism and business ventures off it. “I’ve always taken that seriously,” he said. “And understood from the beginning what being a professional was all about and what being a role model is all about, so I tried to hold that with the utmost respect and honor.”

The Unique Challenges of NBA Superstardom

Edwards’ reluctance to embrace the face-of-the-league role sheds light on the unique pressures that come with NBA superstardom. While players like Michael Jordan, Kobe Bryant, and LeBron James thrived under the spotlight, the media landscape has changed significantly in recent years.

Social Media and Instant Criticism

One of the biggest differences between past and present NBA eras is the explosion of social media. In the past, players were primarily judged based on TV broadcasts, newspaper columns, and highlight reels. Today, every game, play, or even a single missed shot is analyzed in real time on platforms like Twitter, Instagram, and TikTok.

Superstars are constantly under the microscope, with fans and analysts dissecting their every move. This can be overwhelming for young players who simply want to focus on their game rather than deal with the off-court scrutiny.

Constant Comparisons to Past Legends

As Channing Frye pointed out, today’s players are rarely evaluated on their own merits. Instead, they are forced into comparisons with NBA greats from decades past. The constant “Is he the next Jordan?” or “Can he surpass LeBron?” debates create unrealistic expectations and unfair criticisms.

For Edwards, this is a distraction. He would rather be appreciated for his unique athleticism, scoring ability, and personality, rather than being forced into someone else’s mold.

The Business of Being the Face of the NBA

Beyond basketball, being the face of the NBA comes with significant business responsibilities. Superstars are expected to be global ambassadors for the league, which means participating in countless endorsements, media obligations, community initiatives, and promotional tours.

For some players, this is exciting. For others, like Edwards, it can feel like an unnecessary burden that takes away from their primary love—playing basketball.

What This Means for the Future of the NBA

If Edwards isn’t interested in the role and LeBron James is nearing the twilight of his career, then who will step up as the next face of the NBA?

Some candidates include:

• Victor Wembanyama – The Spurs’ young phenom is already a global sensation.

• Luka Dončić – A generational talent who dominates offensively.

• Jayson Tatum – Leading the Celtics as one of the league’s most complete players.

• Giannis Antetokounmpo – A two-time MVP and NBA champion with international appeal.

• Shai Gilgeous-Alexander – The leader of the West’s top team, Oklahoma City Thunder.

Regardless of who takes the mantle, one thing is clear: not every superstar wants it. Edwards has the talent to be the next face of the league, but he has made it clear that he would rather let his game do the talking.

As LeBron James wisely pointed out, “There’s this weird energy when it comes to that.”