Kim Kardashian sparks backlash for wearing rosary in skimpy outfit for SKIMS x Dolce & Gabbana campaign

Kim Kardashian, the reality TV mogul and founder of SKIMS, is facing criticism after the release of her brand’s latest collaboration with Dolce & Gabbana. The campaign features Kardashian posing in lingerie, accessorized with a rosary necklace, which has sparked outrage among critics who accuse her of disrespecting religious symbols. While the collection aims to highlight high-fashion creativity, the use of the rosary has ignited a heated debate about the line between fashion and cultural insensitivity.

The Backlash: Religious Symbol Meets High Fashion

The SKIMS x Dolce & Gabbana campaign showcases Kardashian wearing a bra and underwear set, priced at $78, paired with a rosary necklace prominently displayed around her neck. In other images, she dons lace shorts beneath her cotton jersey boxer. While the designs reflect luxury and style, the inclusion of the rosary as a fashion accessory has drawn intense criticism online.

Social media users were quick to express their outrage:

• “Why is she always wearing the cross when she’s half naked? Like, what the actual…”
• “The Holy Rosary is NOT a fashion accessory.”
• “Nothing about you is holy—take the rosary off!”

Critics called out the campaign as hypocritical and inappropriate, questioning why Kardashian would incorporate a sacred religious item into such provocative imagery. Many also highlighted her previous use of religious symbols in other outfits, accusing her of trivializing their spiritual significance.

While many comments were negative, others defended Kardashian, with some fans dismissing the backlash as unnecessary. One user noted, “Breaking news: All the religious folks in uproar about something inconsequential again. Who would’ve thought?”

Dolce & Gabbana’s Role in the Controversy

The rosary necklace featured in the campaign is reportedly part of Dolce & Gabbana’s collection. The brand describes the piece as part of their “religious-themed jewelry,” celebrating creativity and blending traditional motifs with modern design. According to the description, the collection aims to create “contemporary and glamorous accessories with original and exclusive details.”

Despite the fashion-forward intention, the use of religious imagery in this context has been criticized as culturally insensitive. Detractors argue that incorporating sacred symbols into a lingerie campaign undermines their meaning and disrespects those who value these items as expressions of faith.

Kardashian’s History with Religious Symbolism

This isn’t the first time Kim Kardashian has included religious symbols in her fashion. At the 2018 Met Gala, themed “Heavenly Bodies: Fashion & The Catholic Imagination,” Kardashian wore a custom Donatella Versace gold chainmail gown, featuring embroidered crosses and a cross necklace.

More recently, Kardashian appeared at the LACMA Art+Film Gala, wearing the late Princess Diana’s Attallah Cross necklace, a piece made from amethyst. Over the years, Kardashian has frequently incorporated cross necklaces and religious motifs into her style, citing her personal connection to prayer and faith.

While some fans see these choices as artistic expressions, critics argue that using sacred symbols in provocative or secular contexts diminishes their spiritual importance.

Fashion Meets Faith—Where’s the Line?

The SKIMS x Dolce & Gabbana campaign has reignited discussions about the use of religious symbols in fashion. For some, Kardashian’s use of the rosary necklace is a bold and artistic statement. For others, it is an offensive misuse of a sacred item, especially when paired with revealing clothing.

Kardashian has yet to publicly respond to the criticism, leaving fans and critics to debate her intentions. Whether the controversy will impact the campaign’s success remains uncertain, but it highlights an ongoing challenge in the fashion industry: balancing artistic freedom with cultural and religious sensitivity.

As the conversation continues, one thing is clear—using sacred symbols in fashion requires careful consideration, and finding the balance between tradition and modernity remains a complex issue in the world of luxury branding.