Joey Bada$$ Reclaims the Crown: Boldly Challenges in New Single ‘The Ruler’s Back’

Joey Bada$$ has returned with a vengeance in his latest single, “The Ruler’s Back,” a track that’s already creating waves in the Hip Hop community. The Brooklyn rapper uses the song to reignite East Coast pride, throwing competitive jabs at the West Coast rap scene while reasserting his status as a heavyweight in New York Hip Hop.

A Return to Competitive Energy

Over raw and edgy production by Conductor Williams and Mario Luciano, Joey Bada$$ channels classic Hip Hop bravado, questioning the hype surrounding West Coast rappers and calling for a return to lyrical excellence.

“Too much West Coast dick lickin’ / I’m hearing n-ggas throwin’ rocks, really ain’t shit stickin’,” Joey raps, taking direct aim at what he sees as undeserved acclaim for his peers from the Left Coast. He doesn’t hold back, describing his own approach as “black Air Force energy,” a metaphor for no-nonsense, aggressive determination.

Joey’s bars also spotlight his loyalty to his roots:
“East Coast n-gga ’til I die / It’s clear who the heir apparent King of NY is.”

By claiming the King of New York title, Joey adds a layer of pressure and competition for other New York rappers to rise to the challenge.

Paying Homage While Stirring Controversy

The title “The Ruler’s Back” is a nod to JAY-Z and Slick Rick, two iconic New Yorkers who have left an indelible mark on Hip Hop. However, the song’s lyrics have sparked intense debate among fans and critics.

Some listeners interpret Joey’s bars as shots at Kendrick Lamar, who remains a dominant force on the West Coast. Others see the track as a much-needed injection of competitive spirit into the genre, a hallmark of Hip Hop’s roots.

One fan took to X (formerly Twitter), writing:
“Joey Bada$$’ verse is something Kendrick Lamar would appreciate. Rather than going on an interview, GO TO THE BOOTH! Hip-Hop is a sport!”

Another added:
“I’m surprised people are calling this a Kendrick diss. Joey is telling NY Hip Hop to step up, and that’s what the culture needs.”

Building Anticipation for What’s Next

“The Ruler’s Back” marks Joey’s first major release in months, following a quieter year where he dropped just two singles, “Tell Me” featuring Chloe Bailey and “Passports & Suitcases” with KayCyy. Despite his relative silence, Joey has been active behind the scenes, collaborating with artists like Cordae, Conway The Machine, and Powers Pleasant.

Fans are also eagerly awaiting Joey’s next album, which he teased as being in the works last year. The rapper hinted at an emotional and experimental project, likening it to Kanye West’s groundbreaking 808s & Heartbreak.

“I definitely see myself exploring conceptual and socially aware themes,” Joey shared. “But I also want to touch on love and my experiences with romantic relationships. It might be a boom BAP and heartbreak album—whether my fans like it or not.”

Joey’s Bold Declaration

With “The Ruler’s Back,” Joey Bada$$ doesn’t just release a song—he issues a challenge. His unapologetic lyrics and commanding delivery remind fans why he’s a force to be reckoned with in the rap game. As he gears up for his next chapter, Joey’s return is a testament to the competitive spirit and artistry that Hip Hop thrives on.

For Joey, 2025 isn’t just about reclaiming his throne; it’s about raising the bar for everyone else. Fans and critics alike will be watching—and listening—to see how this Brooklyn native shapes the future of Hip Hop.