Drake Showcases Ultra-Luxury Off-Road Beast – Project Maybach in His Latest Music Video

With an undeniable passion for luxury automobiles and an immense influence in the entertainment industry, rapper Drake has once again left fans in awe. This time, he successfully featured one of the world’s most exclusive and extravagant off-road vehicles, the Project Maybach Concept by Mercedes-Benz, in his music video for the song Sticky.

Since its unveiling and showcase at the Rubell Museum in Miami, Florida, the Project Maybach Concept has captured the attention of car enthusiasts and celebrities alike. However, few have had the privilege to get up close with this extraordinary machine, making Drake’s exclusive access even more remarkable. The rapper’s enthusiasm for this concept car was evident, and once Mercedes-Benz granted permission for him to use it in his video, his excitement was palpable.

Drake’s ‘Sticky’ Music Video Achieves Instant Success

Thanks to the inclusion of the Project Maybach, Sticky garnered 1.8 million views on YouTube within just 24 hours of its release. This collaboration has not only boosted the video’s popularity but also provided Mercedes-Benz with significant exposure for its futuristic concept vehicle.

The move aligns with Mercedes’ branding strategy, leveraging the influence of major figures like Drake to enhance its reach among a younger, trend-focused audience. By integrating high-end luxury with hip-hop culture, Drake and Mercedes-Benz have created a win-win scenario, generating buzz in both the automotive and music industries.

Project Maybach Concept – A Masterpiece of Luxury and Innovation

The Project Maybach Concept is a one-of-a-kind luxury electric off-roader, designed in collaboration between legendary fashion designer Virgil Abloh and Mercedes-Benz’s Chief Design Officer, Gorden Wagener. The vehicle represents a fusion of high-end design, futuristic technology, and off-road functionality.

One of the most striking features of the Project Maybach is its extended transparent hood, which houses solar panels capable of harnessing energy to increase the vehicle’s range. This innovative touch not only enhances the car’s eco-friendliness but also aligns with the growing emphasis on sustainable luxury vehicles.

While the Project Maybach is fully electric, it retains Maybach’s signature front grille design. However, since an electric vehicle does not require traditional cooling, the grille is purely aesthetic and is covered with a highly polished transparent panel, adding to its futuristic appeal.

Rugged Yet Luxurious – The Perfect Blend of Design and Utility

Despite its luxurious DNA, the Project Maybach is built for adventure. The concept vehicle boasts circular LED headlights, a design inspired by the Mercedes-AMG G63, further reinforcing its off-road persona. Additionally, the car is equipped with a large silver skid plate, enhancing its durability and protecting its undercarriage from rough terrains.

The body is painted in a sophisticated dual-tone black and brown scheme, exuding an aura of exclusivity. A massive roof rack fitted with four auxiliary LED lights provides enhanced visibility for night-time expeditions, further solidifying its rugged yet refined aesthetic.

At the rear, the Project Maybach Concept follows the same round LED tail light design, paired with a skid plate featuring perforated silver elements, reinforcing its adventurous appeal.

A Glimpse Inside – The Unconventional Yet Exquisite Interior

The interior of the Project Maybach Concept is just as impressive as its exterior. Unlike traditional luxury cars, the design incorporates unexpected yet practical elements:

• An axe mounted near the door, emphasizing its off-road nature.

• A dedicated toolbox for repairs, placed conveniently in the dashboard area.

• Uniquely shaped seats, with side panels designed to resemble industrial-style travel cases.

One of the most fascinating aspects of the Project Maybach’s interior is its fully reclining seats, allowing passengers to transform the cabin into a resting area. This feature highlights the vehicle’s dual-purpose nature, providing ultimate comfort both on and off the road.

The Legacy of Virgil Abloh – A Tribute to an Iconic Designer

The Project Maybach Concept is one of the final automotive projects by Virgil Abloh, the renowned Creative Director of Louis Vuitton. Tragically, Abloh passed away on November 28, 2021, after battling a rare form of cancer. He had been privately undergoing treatment since 2019, all while continuing his innovative work in fashion and automotive design.

His visionary approach to design led to the creation of one of the most unique concept cars ever seen, combining elements of luxury, sustainability, and adventure. The Project Maybach Concept serves as a tribute to Abloh’s extraordinary talent, pushing boundaries between high fashion and automotive innovation.

Drake’s Love for Exotic Cars – A Growing Collection

Drake is no stranger to rare and luxurious cars. His impressive collection features some of the most exclusive vehicles in the world, including:

• Bugatti Veyron Sang Noir – One of the rarest Bugattis ever produced.

• Mercedes-Maybach G650 Landaulet – A highly limited luxury off-road SUV.

• Rolls-Royce Mansory Bushukan Phantom – A fully customized Rolls-Royce with a one-of-a-kind design.

• Ferrari LaFerrari – An elite hybrid hypercar, with fewer than 500 units produced.

By featuring the Project Maybach in his Sticky music video, Drake continues to establish himself as a true automotive connoisseur, seamlessly blending hip-hop culture with ultra-luxury vehicles.

A Strategic Collaboration That Benefits Both Brands

The inclusion of the Project Maybach Concept in Sticky is more than just a display of opulence—it’s a strategic collaboration that benefits both Drake and Mercedes-Benz. The partnership:

• Increases Mercedes-Benz’s visibility among younger, trend-conscious audiences.

• Enhances Drake’s brand image as a trendsetter and luxury lifestyle icon.

• Generates buzz in both the automotive and entertainment industries.

With over a million views on YouTube within 24 hours, the music video’s success further proves that collaborations between luxury car brands and celebrities are a powerful marketing tool.

Final Thoughts – The Impact of Project Maybach in the Music Industry

The Project Maybach Concept is more than just an eye-catching vehicle; it represents the future of luxury automotive design. With its blend of futuristic aesthetics, off-road capabilities, and eco-conscious engineering, it stands as a testament to innovation.

By featuring this one-of-a-kind concept car in his video, Drake has reinforced the influence of luxury automobiles in hip-hop culture, solidifying his position as both a music mogul and an automotive aficionado. The Project Maybach, once just a concept, has now become an iconic piece of pop culture, thanks to its high-profile feature in Sticky.

As we move into an era where music, fashion, and automotive design continue to merge, expect to see more collaborations like this—blurring the lines between entertainment and engineering, and shaping the future of luxury branding.