Justin Bieber Cheers ‘Go Baby!’ as Hailey Launches Rhode in Sephora
The beauty world witnessed a major milestone in 2025 as Hailey Bieber officially launched her acclaimed skincare brand, Rhode, into Sephora stores worldwide. Known for its minimalist packaging, high-performance ingredients, and celebrity-driven influence, Rhode has quickly become a favorite among skincare enthusiasts since its debut. But what made this launch even more memorable was the heartfelt support from Hailey’s husband, Justin Bieber, who couldn’t contain his excitement and was heard cheering, “Go baby!” as she marked this historic moment.
For fans of both Justin and Hailey, the Sephora launch represented more than just another business expansion. It symbolized the unity of one of pop culture’s most powerful couples and the way they continue to support each other in their respective fields. While Hailey dominates the beauty world, Justin continues to reign in music and fashion, proving that together, they are not only partners in love but also in ambition and influence.
Hailey Bieber’s Vision for Rhode
Hailey Bieber founded Rhode Skin in 2022 with a mission to create accessible, effective skincare that blends simplicity with science-backed formulations. Unlike many celebrity brands that rely solely on star power, Rhode gained credibility quickly due to its focus on quality and its affordable pricing.
Hailey envisioned Rhode as a reflection of her personal skincare philosophy: less is more. Her approach is rooted in achieving glowing, healthy skin through consistent routines rather than complicated regimens. The brand’s product lineup — including its now-iconic Peptide Glazing Fluid, Barrier Restore Cream, and Lip Treatment — has become a viral sensation on platforms like TikTok, with millions of users showcasing their “glazed donut skin” inspired by Hailey’s glowing complexion.
By bringing Rhode to Sephora, Hailey has elevated her brand into the mainstream beauty retail space. With Sephora’s global presence and loyal customer base, Rhode now has the potential to reach millions more consumers worldwide, firmly cementing its place as a serious player in the beauty industry.
Justin Bieber’s Unwavering Support
Throughout Hailey’s entrepreneurial journey, Justin Bieber has been her biggest cheerleader. From wearing Rhode merchandise to promoting her launches on social media, Justin has consistently shown that he is not only her husband but also her number-one fan.
When the Rhode x Sephora launch was announced, Justin took to Instagram to post heartfelt messages and behind-the-scenes clips, including the now-viral moment where he shouted, “Go baby!” at Hailey during the launch event. Fans praised the singer for being so vocal in his support, calling the moment “relationship goals” and highlighting the couple’s bond as an example of love and partnership in the public eye.
Justin’s enthusiastic backing also demonstrates the growing trend of celebrity couples working hand-in-hand to amplify each other’s ventures. His global fame and massive fan base help elevate Rhode’s visibility, giving the brand even more cultural weight.
The Rise of Rhode in a Competitive Market
The beauty industry is notoriously competitive, with new celebrity brands launching seemingly every month. Yet Rhode Skin has managed to carve out a unique space for itself. Unlike brands that rely heavily on flashy marketing or overpriced luxury, Rhode’s appeal lies in its affordability, transparency, and Hailey’s authenticity.
Experts point out that Rhode’s products are priced between $16 and $30, a deliberate strategy that allows younger consumers — often the ones most influenced by celebrity culture — to actually purchase and repurchase products. This affordability, paired with effective formulas that dermatologists often praise, has turned Rhode into more than just a passing trend.
The Sephora partnership is a game-changer. By entering one of the largest and most trusted beauty retailers, Rhode is now in the same league as industry giants. Shoppers can test products in-store, consult with beauty advisors, and incorporate Rhode into their existing routines alongside established brands.
Hailey’s Role as a Beauty Mogul
With the Sephora expansion, Hailey Bieber has officially solidified her status as a beauty mogul. Much like Rihanna with Fenty Beauty or Kylie Jenner with Kylie Cosmetics, Hailey has transformed her personal brand into a lucrative business empire.
What sets her apart is her relatability. Hailey often shares her own skincare struggles, including dealing with sensitive skin and breakouts, which makes her products resonate with consumers who want real solutions rather than just celebrity endorsements. Her active engagement on social media, where she posts tutorials, routine breakdowns, and honest insights, creates trust and loyalty among fans.
In interviews, Hailey has emphasized that Rhode is her long-term passion project, not a fleeting celebrity side hustle. She has invested years into product development, carefully curating ingredients, and working with scientists to ensure effectiveness. This dedication has paid off, as Rhode consistently sells out during product drops and garners glowing reviews.
Justin and Hailey as a Power Couple
The Bieber power couple dynamic plays a huge role in the success story. While Hailey shines in beauty and fashion, Justin has been building his empire through music and his Drew House clothing line. Together, they represent a new generation of celebrity entrepreneurs who are expanding their influence far beyond entertainment.
At public events, the couple often demonstrates their chemistry and support for one another. Justin’s playful encouragement at the Rhode launch was another reminder that their relationship is built on mutual admiration and teamwork. For fans, seeing Justin champion Hailey’s achievements reinforces the idea that the two are equals in their marriage, each thriving in their own career while celebrating the other’s wins.
Fan Reactions to the Sephora Launch
The announcement of Rhode at Sephora set social media ablaze. Hashtags like #RhodeAtSephora and #GoBaby trended as fans celebrated both Hailey’s milestone and Justin’s sweet public support. Sephora stores reported long lines on launch day, with eager shoppers hoping to snag Rhode products before they sold out.
Fans posted videos of their hauls, reviews of the products, and even clips of Justin’s enthusiastic cheer, which quickly went viral. Many praised the couple for their authenticity, with comments such as, “This is what true love looks like — supporting your partner’s dreams” and “Justin and Hailey are unstoppable.”
The Financial Impact of Rhode’s Growth
From a financial perspective, Rhode’s expansion into Sephora is expected to significantly boost its revenue. Industry analysts project that Rhode could double its sales within a year of the retail rollout. With Justin Bieber’s estimated net worth at $300 million and Hailey’s growing business empire, the couple’s combined wealth positions them among the richest young couples in Hollywood.
What makes Rhode particularly promising is its potential for global expansion. Sephora operates in dozens of countries, and Hailey’s brand could easily become an international sensation, appealing to a wide range of customers. For Hailey, this means her vision of accessible, effective skincare could soon reach every corner of the world.
Looking Toward the Future
The Sephora launch is just the beginning of Rhode’s next chapter. Hailey has hinted at expanding the product line, possibly venturing into body care or haircare, while maintaining the brand’s minimalist ethos. Collaborations with Sephora-exclusive lines could also be in the works, further solidifying Rhode’s place in the beauty market.
For Justin, his role as Hailey’s supporter only strengthens his public image as a devoted husband and partner. As he continues his music career and fashion ventures, the Biebers as a unit show no signs of slowing down.
Conclusion
Justin Bieber cheering “Go baby!” as Hailey Bieber launched Rhode in Sephora is more than just a sweet viral moment — it is a symbol of a couple thriving both personally and professionally. With Hailey’s Rhode brand breaking into one of the biggest beauty retailers and Justin continuing to dominate in music and fashion, the pair exemplify what it means to be modern power players.
Hailey’s dedication to building Rhode from the ground up has paid off, and Justin’s unwavering support highlights the strength of their relationship. Together, they prove that success is even sweeter when shared. As Rhode flourishes in Sephora stores around the world, fans can expect the Biebers to remain at the forefront of culture, fashion, beauty, and music — showing that their empire is only just beginning.
