The Weeknd’s ‘Hurry Up Tomorrow’ Set for Massive First-Week Sales Amid Film Release

The Weeknd is making major waves with the release of his highly anticipated album Hurry Up Tomorrow, which is projected to post huge first-week sales. Alongside his return to the Grammy stage, the Canadian superstar has also dropped a cinematic trailer for the album’s tie-in feature film, further fueling excitement.

‘Hurry Up Tomorrow’ Projected to Dominate the Charts

According to Hits Daily Double, Hurry Up Tomorrow is expected to move between 350,000–375,000 units in its debut week. If these projections hold, the album will secure a dominant spot on the Billboard 200 chart, which updates on Sunday, February 9.

This would mark a significant increase in first-week sales compared to The Weeknd’s last album, Dawn FM, which debuted at 148,000 units in 2022, finishing at No. 2 behind Gunna. With these numbers, Hurry Up Tomorrow could become one of the biggest opening weeks of the year, cementing The Weeknd’s continued dominance in the music industry.

‘Hurry Up Tomorrow’ Film: A Surreal Cinematic Experience

Alongside the album, The Weeknd has also released a trailer for the companion film, starring Jenna Ortega and Barry Keoghan. The movie, described as a “surreal adventure”, adds a visual storytelling element to the musical experience, further enhancing the impact of the project.

This fusion of music and cinema has become a signature move for The Weeknd, who has previously incorporated cinematic storytelling in his visuals, including his After Hours and Dawn FM eras.

Metro Boomin & Mike Dean Praise ‘Hurry Up Tomorrow’

Hurry Up Tomorrow has already received glowing reviews from industry heavyweights, including Metro Boomin, who took to X (formerly Twitter) to heap praise on The Weeknd and producer Mike Dean.

• “Only this n***a Abel could drop album of the year in January, lmao,” Metro wrote.
• He followed up with: “Mike Dean sitting high on that all-time producer/composer list for sure.”

Metro Boomin, who contributed to multiple tracks on the album—including “Cry For Me,” “Given Up On Me,” and “The Abyss”—also highlighted Dean’s masterful production. Mike Dean not only mixed and mastered the album but also co-produced nearly all 24 tracks, further showcasing his legendary touch in the music industry.

A Triumphant Conclusion to The Weeknd’s Trilogy

With Hurry Up Tomorrow, The Weeknd has completed the trilogy that began with 2020’s After Hours and continued with 2022’s Dawn FM. The 22-track album (plus two bonus songs) is being billed as his final album under The Weeknd moniker, signaling the end of an era for one of music’s most defining artists of the last decade.

The bittersweet farewell is reflected in the album’s closing track, also titled “Hurry Up Tomorrow”, which ends in a way that seamlessly transitions into “High For This”, the opening track from his debut mixtape House of Balloons (2011). This full-circle moment connects The Weeknd’s 14-year career, symbolizing the evolution of his artistry while hinting at the possibility of a new chapter under a different name.

Final Thoughts: A Defining Moment for The Weeknd

With massive first-week sales projections, a companion film, and industry acclaim, Hurry Up Tomorrow is shaping up to be a monumental release in The Weeknd’s storied career. Whether this is truly his final album under his current moniker or just the beginning of another reinvention, one thing is certain—his impact on music and pop culture will be felt for years to come.