Sydney Sweeney Makes a Statement in Leather — But Fans Criticize Jimmy Choo for Choosing Sydney Sweeney at Such a Sensitive Time

Sydney Sweeney, the talented Euphoria star, has recently become the center of attention once again — this time for her stunning appearance in the Jimmy Choo 2025 Fall collection campaign. Known for her versatile acting and bold fashion choices, Sydney stunned fans and critics alike in a daring black leather outfit that paired perfectly with the new “Isa Pump” heels, showcasing the luxury brand’s edgy yet sophisticated aesthetic. However, her latest photoshoot has sparked mixed reactions across social media, with fans and critics debating the choice of Sydney as the face of such a prestigious campaign. In this article, we’ll delve deep into the details of Sydney Sweeney’s leather outfit photoshoot, the fan reactions, and the broader context around her recent controversies and upcoming projects.

Sydney Sweeney Shines in Jimmy Choo’s 2025 Fall Campaign

Jimmy Choo, a globally recognized luxury brand, recently unveiled its Fall 2025 campaign featuring Sydney Sweeney as the lead model and spokesperson. The campaign marks a shift for the brand, as it showcases Sydney transforming into multiple characters to present the diversity and boldness of their new collection.

One standout image from the campaign, shared widely on social media, features Sydney in a cleavage-baring black leather dress paired with the striking “Isa Pump” heels. These heels feature a beige zebra print, matching the belt and handbag Sydney accessorizes in the photoshoot. The creative direction highlights a daring, modern look that blends luxury with a rebellious edge, perfectly aligning with the brand’s image of combining classic elegance and contemporary flair.

Mixed Fan Reactions to Sydney Sweeney’s Leather Look

As soon as the campaign photos surfaced online, fans were quick to voice their opinions. While many admired Sydney’s confident portrayal and the edgy styling, some fans expressed discontent with Jimmy Choo’s decision to choose an actress over a traditional fashion model to represent their Fall collection.

Some users criticized the brand for the casting choice, suggesting that professional models should have been prioritized to maintain the fashion industry’s standards. Others took aim at Sydney personally, linking this campaign to her earlier controversy involving an American Eagle jeans ad. One social media user wrote, “No thanks! There are far more inclusive and smart people than this,” reflecting dissatisfaction not only with Sydney but also with the brand’s judgment.

Another critic bluntly stated, “Jimmy you have awful ideas,” which highlights the divide in opinions over the campaign’s creative direction.

Fans Defend Sydney Sweeney and the Jimmy Choo Campaign

Despite the backlash, Sydney Sweeney received significant support from many fans and fashion enthusiasts. Several comments praised her appearance and the innovative concept of the campaign. One fan enthusiastically remarked, “She’s perfect!! Love the launch!!” while others called out the negativity, pointing out that jealousy and unwarranted criticism were driving the harsh reactions.

A supporter summed up the sentiment well, stating, “All these negative comments displaying jealousy and hatred…pathetic.” This suggests that many fans believe Sydney’s star power and the campaign’s artistic vision deserve appreciation rather than criticism.

Sydney Sweeney’s Past Controversy: American Eagle Jeans Ad

Sydney’s recent history includes a controversy surrounding a commercial for American Eagle that aired in July 2025. The ad featured a pun on “genes/jeans” that some viewers interpreted as having racist undertones. This interpretation caused a wave of backlash online, with many calling for a boycott of the brand and its campaigns.

American Eagle responded promptly, denying any racist intent and clarifying the campaign’s message. The brand stated, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story,” emphasizing that the focus was on the product rather than any hidden meaning.

This controversy has undoubtedly influenced public perception of Sydney and possibly affected the reception of her subsequent projects, including the Jimmy Choo campaign.

Why Sydney Sweeney’s Role in the Jimmy Choo Campaign Matters

Sydney Sweeney’s involvement in the Jimmy Choo Fall 2025 campaign represents more than just a celebrity endorsement. It signals a growing trend where luxury fashion houses are collaborating with well-known actors and cultural figures instead of relying solely on traditional runway models.

This strategy allows brands to tap into the fanbases of these stars, boosting engagement and appeal among younger audiences. Sydney’s strong social media presence and rising fame, especially after her acclaimed role in Euphoria, provide Jimmy Choo with valuable visibility.

Her ability to embody multiple characters in the campaign also showcases her versatility, which adds a unique storytelling element to the campaign—something that many standard fashion shoots lack.

Upcoming Projects: Sydney Sweeney’s Movie Premiere at TIFF 2025

While the debate around the Jimmy Choo campaign continues, Sydney Sweeney is focusing on her burgeoning acting career. She is set to star in Christy, a biographical sports drama about the life of former professional boxer Christy Martin.

The film will have its world premiere at the prestigious 2025 Toronto International Film Festival (TIFF) on September 5, just days after the Jimmy Choo campaign photos made waves online. This timing aligns with Sydney’s current buzz, as fans eagerly anticipate both her new fashion role and her latest cinematic work.

The Impact of Sydney Sweeney’s Jimmy Choo Campaign Amid Her Rising Stardom

Sydney Sweeney’s leather outfit photoshoot and Jimmy Choo campaign arrive at a pivotal time in her career. Her recent success in Euphoria, which remains a cultural phenomenon, and her role in upcoming films position her as one of Hollywood’s most talked-about young stars.

The campaign leverages her growing popularity, aligning her edgy, confident persona with a brand known for luxury and glamour. This fusion has proven effective for many brands in recent years, helping them stay relevant in a fast-changing market.

Moreover, Sydney’s choice to wear a bold leather outfit with animal print accents challenges the typical fashion norms, signaling a new era of fearless expression in luxury advertising.

Conclusion: Sydney Sweeney’s Leather Look Divides Opinions but Reinforces Her Rising Influence

Sydney Sweeney’s Jimmy Choo 2025 Fall campaign, highlighted by her eye-catching black leather outfit and statement heels, has certainly stirred conversation. While opinions vary, there’s no denying that her involvement brings a fresh, youthful energy to the luxury brand’s image.

Despite past controversies, Sydney continues to build a dynamic career, balancing acting with high-profile fashion collaborations. The ongoing debate around the campaign reflects broader changes in fashion marketing, where celebrity influence often outweighs traditional model casting.

As Sydney prepares for the premiere of Christy at TIFF 2025, all eyes will remain on this talented star as she continues to make bold moves—both on screen and in the fashion world.