Selena Gomez Drops New Perfume Fans Say It Smells Like Hailey’s Words

In a year already filled with celebrity feuds, soft launches, and hidden messages, Selena Gomez is once again finding herself at the center of controversy. This time, the firestorm isn’t about a song, a subtle shade, or a cryptic Instagram post — it’s all about perfume. Yes, perfume.

And it all started with three simple French words: “eau de parfum.”

Beliebers Say It’s Not a Coincidence

The phrase “eau de parfum” may be a standard French term used across the fragrance industry, but Beliebers — the passionate fanbase of Justin Bieber — aren’t buying that explanation. They’ve reignited a war online, claiming that Selena’s latest fragrance launch borrows too heavily from a past Vogue interview given by Hailey Bieber, where Hailey described her dream scent and casually dropped the phrase “eau de parfum” during a now-infamous segment.

That was back in 2022.

Fast forward to 2025, Selena Gomez releases a new signature perfume, and Beliebers are suddenly everywhere — in comment sections, on X (formerly Twitter), TikTok threads, and Instagram stories — calling the move “suspicious,” “not original,” and “another attempt to stay relevant by clinging to Hailey.”

Some fans even dug up screengrabs from Hailey’s Vogue interview, splicing them side-by-side with Selena’s latest promo video to fuel the flames. “She KNEW what she was doing,” one viral TikTok claims. Another post with over 3 million views dramatically zooms in on the perfume bottle and reads, “Out of all names, she picked that one?”

The Bigger Question: Is This Even About Perfume?

Let’s be clear: “eau de parfum” is not a unique phrase. It literally means “perfume water” in French and is used to describe a concentration level of fragrance — more intense than eau de toilette but less than parfum. Every major designer from Chanel to Dior to Tom Ford uses the term across their entire fragrance lines.

So why is Selena Gomez being singled out for using a term that’s already plastered on beauty counters across the world?

Because, to some fans, this isn’t about semantics — it’s about history. It’s about a long-standing, unspoken, and deeply messy triangle between Selena Gomez, Hailey Bieber, and Justin Bieber that refuses to die.

And Beliebers are making sure of that.

The Internet’s Obsession With “Who Copied Who”

Social media has become a breeding ground for micro-drama. In an age where everything is screen-recorded, analyzed, memed, and magnified, even a harmless product launch can become the latest battleground.

In this case, the allegations are as absurd as they are viral. Influencer tea pages have reposted fan theories, pointing to side-by-side comparisons of the font, bottle shape, and even the soft pastel tones of Selena’s campaign, saying it “feels like a soft rebrand of Hailey’s vibe.”

Never mind the fact that Selena Gomez has been in the beauty industry with her line Rare Beauty since 2020, predating most of Hailey’s ventures.

Never mind that Hailey herself has never claimed ownership of the phrase “eau de parfum.”

Never mind that both women could very well be operating in completely separate lanes with absolutely zero interest in mimicking each other.

But the internet wants a feud, and Beliebers are ready to fuel it.

Selena’s Silence Only Fuels the Fire

Selena Gomez has said nothing about the accusations. As of this writing, there’s been no statement, no tweet, no subtle like, no denial.

That silence? It’s speaking volumes — at least to fans determined to find “proof of guilt.”

This isn’t new. Over the years, Gomez has repeatedly been painted as the villain or the victim, depending on who you ask, in her complicated on-and-off relationship with Justin Bieber, and later, her unavoidable comparison to Hailey Bieber. Every haircut, every nail color, every music video drop — all have been scrutinized under the lens of “is this about Justin or Hailey?”

It’s a toxic pattern, one that has turned both fanbases into rival investigators, constantly on the lookout for the next clue in a never-ending celebrity mystery.

Hailey Bieber Hasn’t Commented — But Should She?

For her part, Hailey Bieber has also remained silent. But fans are now tagging her in posts, urging her to speak out. Some are begging her to “stand her ground” while others think the entire situation is laughable and not worth dignifying with a response.

Hailey, who’s been open in the past about dealing with mental health struggles from online hate, has taken extended breaks from social media before. It’s unclear whether she even cares about this latest round of accusations — or if she’s saving a strategic response for her next podcast or interview drop.

Regardless, her name is now tied to Selena’s fragrance roll-out, whether she likes it or not.

A Viral Win for Selena — Intentional or Not?

Here’s the twist: this controversy, manufactured or not, is doing wonders for Selena’s perfume sales. Online traffic to her fragrance page has spiked. Comments, while polarizing, are driving engagement. And thousands of new potential customers — many just curious about the drama — are now aware she even has a new perfume at all.

It’s the oldest trick in the book: controversy sells.

In fact, some marketing experts are speculating whether Selena’s team anticipated the backlash and leaned into it. After all, what better way to break through the noise than to let your haters do the marketing for you?

One post summed it up perfectly:
“Beliebers thinking they’re dragging her, meanwhile she’s trending and her perfume is selling out. Genius.”

So What’s the Real Story Here?

At the end of the day, the entire scandal may just be another example of the internet eating itself alive. A standard industry term becomes the smoking gun in a fan-made feud. A perfume bottle becomes the symbol of a rivalry that may not even exist anymore. Two successful women, both married to their own careers and brands, are continually forced into the same headline — not because of any action they’ve taken, but because of what the public refuses to let go.

Maybe that’s the real issue. Maybe it’s time to stop turning every celebrity move into a coded message or a recycled feud.

Or maybe — just maybe — Selena Gomez knew exactly what she was doing.