

Rosé Opens Up About Bruno Mars in a Sweet Moment That Took an Unexpected Turn
Bruno Mars and Rosé have shaken the music world with their explosive collaboration “APT.,” a song that’s more than just a catchy tune — it’s a cultural milestone blending Eastern and Western influences, sparking both massive global success and heated controversies. This collaboration has made waves across social media platforms, dominated international music charts, and set a new precedent for cross-genre, cross-cultural collaborations in pop music.

The Unlikely Yet Perfect Collaboration
When Bruno Mars, the American singer-songwriter known for his silky voice and genre-defying music, teamed up with Rosé, the BLACKPINK vocalist famous for her unique tone and solo artistry, fans around the world knew something special was brewing. The collaboration wasn’t just a spontaneous pop pairing — it was a carefully crafted fusion that captured the hearts of millions.
The song, “APT.,” inspired by the Korean word for apartment (아파트) and a popular Korean drinking game, is much more than a lighthearted track. It’s a vivid celebration of cultural intersectionality. Bruno Mars brought his unmistakable flair for funk, R&B, and pop, while Rosé added her soulful, ethereal vocal style, creating a sound that’s fresh, yet deeply familiar.
Breaking Records Across Continents
Since its release, “APT.” has smashed records worldwide. It soared to the No. 1 spot on the Billboard Global 200 for 12 weeks straight — a feat few songs achieve. The track’s infectious beat and clever blending of Korean cultural elements with Western pop sensibilities have pushed it beyond just a typical hit.
In South Korea, the song reigned on the Circle Digital Chart for ten consecutive weeks, a remarkable achievement given the fierce competition in the K-pop-heavy market. The track’s crossover appeal was evident as it climbed the charts in Western countries, too, reaching the top three on the Billboard Hot 100 in the United States — a historic milestone for a K-pop-influenced collaboration.
Adding to its accolades, “APT.” became the first song by a K-pop female soloist to top Australia’s ARIA Singles Chart, breaking barriers and reinforcing the growing global dominance of K-pop culture. The track also made a rare achievement in Japan, becoming the first Western song in over a decade to hit No. 1 on the Billboard Japan Hot 100.
Visuals That Captivate
The music video for “APT.” is as compelling as the track itself. Co-directed by Bruno Mars and Daniel Ramos, the video immerses viewers in a lively apartment complex where the titular drinking game unfolds in a vibrant, retro-inspired atmosphere. The chemistry between Bruno and Rosé is palpable, their playful interaction and choreography perfectly complementing the upbeat tempo.
The video’s bold use of color and nostalgic 80s and 90s influences have made it an instant classic on platforms like YouTube, where it has surpassed 1 billion views. This visual masterpiece reinforces the song’s message of fun, cultural exchange, and connection, adding depth to the already infectious sound.
Critical Praise and Prestigious Awards
Critics and fans alike have lauded “APT.” for its flawless fusion of genres, innovative production, and the undeniable synergy between Bruno Mars and Rosé. The song’s success has earned it numerous awards, including
Song of the Year at the Asia Artist Awards 2024
Best Collaboration Overseas at the Asian Pop Music Awards 2024
Best Collaboration Video (International) at the MTV Video Music Awards Japan 2025
Song of the Year by Streaming (Western) at the Japan Gold Disc Awards 2025
These honors cement “APT.” as not just a commercial success but a cultural touchstone recognized by the music industry worldwide.
Controversies and Backlash
However, “APT.” has not been free from controversy. Shortly after its release, fans and critics drew comparisons between “APT.” and Miku Sawai’s 2013 track “Sorry I Can’t Be a Good Kid,” sparking debates over possible plagiarism and musical originality. Social media exploded with heated discussions, with some accusing the collaboration of borrowing too heavily from earlier works without sufficient credit.
The debate around the originality of “APT.” showcased the challenges global collaborations face in balancing influence with innovation. Though neither Bruno Mars nor Rosé publicly responded to these allegations, the controversy fueled additional publicity that kept the song in public discourse.
Further, a misattributed Facebook post claiming Malaysia’s Ministry of Health condemned “APT” for promoting “unhealthy Western lifestyles” stirred public outrage. The ministry later clarified that it had no involvement, but the incident highlighted how pop culture icons like Bruno Mars and Rosé can become lightning rods for broader cultural debates.
The Artists Behind the Phenomenon
Bruno Mars’s involvement in “APT.” went far beyond lending his voice. He contributed to songwriting, production, and overall direction, infusing the song with his signature style — a seamless blend of funk, soul, and contemporary pop. His reputation for high-quality productions and smooth performances helped elevate the track’s appeal.
Rosé, meanwhile, made a bold statement stepping into the solo spotlight with “APT.” Building on her immense success with BLACKPINK, she demonstrated versatility and international appeal. In a revealing interview with Dazed Magazine, she described Bruno Mars as her “mentor” and “great friend,” emphasizing the deep creative connection between them during the production process.
This collaboration allowed Rosé to showcase not just her vocal talent but also her ability to navigate the Western music market, an essential step for many K-pop artists seeking global recognition.
Cultural Impact and Legacy
More than just a song, “APT.” represents a pivotal moment in global pop culture, illustrating the growing trend of cross-cultural collaborations. The track’s success underscores how artists from distinct musical traditions can merge influences to create something that resonates across continents and cultures.
By incorporating elements of Korean tradition, Western pop, and the universal joy of music and games, “APT.” has helped bridge cultural gaps. It has opened doors for other artists seeking to experiment with diverse musical and cultural elements, signaling a shift toward more inclusive, globalized pop music.
The Power of Social Media and Fan Engagement
One of the reasons “APT.” has remained in the public eye for so long is the vibrant engagement it has sparked on social media platforms like Facebook, Twitter, and TikTok. Fans worldwide have created countless reaction videos, dance challenges, and cover versions, fueling viral trends and keeping the song relevant months after its release.
The controversy around the song’s originality also generated significant conversation, prompting music analysts and cultural commentators to weigh in on issues of influence versus plagiarism, originality, and the evolving nature of pop music.
Future Prospects for Bruno Mars and Rosé
Following the monumental success of “APT.,” expectations are sky-high for both artists. Bruno Mars continues to be a powerhouse in the music industry, with fans eagerly awaiting his next moves, while Rosé is solidifying her position as a global solo star.
Their collaboration has set a high bar for future projects, raising questions about whether they will reunite for more music or inspire other artists to pursue similar boundary-pushing collaborations.
Conclusion: A Pop Culture Game-Changer
“APT.” is more than a chart-topping hit — it’s a reflection of the evolving global music industry where culture, creativity, and collaboration converge to create powerful new experiences. Through its infectious rhythms, groundbreaking visuals, and the star power of Bruno Mars and Rosé, the track has rewritten the rules of pop music success.
From breaking records in Asia to igniting heated debates in online communities, “APT.” exemplifies the highs and lows of modern pop stardom. For both artists, it is a defining moment that highlights their artistic growth and ability to connect with diverse audiences worldwide.
As the song continues to captivate listeners and inspire discussions, its legacy as a cultural phenomenon remains firmly etched in music history.
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