Khloé Kardashian Showcases Her 27-Inch Waist in Nude Lingerie and Announces New Brand XO Khloé

Khloé Kardashian is once again setting the internet on fire with her stunning physique. On Monday, the 40-year-old reality TV star flaunted her 27-inch waistline on Instagram, capturing the attention of fans and followers worldwide. Dressed in a see-through nude corset bodysuit with a push-up bra, Khloé highlighted her toned figure and long legs, which looked tanned and flawless. Her luscious, highlighted hair cascaded down in soft waves, completing the look.

The stunning photo wasn’t just about her enviable body—Khloé also used it to announce the launch of her exciting new brand, XO Khloé. The brand is set to sell a range of luxurious products, including perfumes, candles, and body care items. Khloé shared the announcement with her followers, writing, “XO Khloé ✨ coming soon” in the caption. Her momager, Kris Jenner, also showed her excitement, commenting, “So proud of you, so excited!“

The Launch of XO Khloé: Fragrances and Body Care Products

Khloé’s new venture is a clear indication of her growing influence in the beauty and lifestyle space. According to reports from The U.S. Sun, Khloé filed two trademarks on August 15, 2024, with the United States Patent and Trademark Office. The first trademark is for candles, while the second covers an array of body care products, including body lotions, oils, bath gels, perfumes, and even fragranced hair and body mists. Both trademarks are still pending approval.

While her sister Kim Kardashian previously ventured into the fragrance world, Khloé’s new project signals her desire to carve out her own niche within the beauty industry. Kim has since shifted her focus to her successful businesses, SKIMS and SKKN, while Khloé continues to expand her empire with XO Khloé.

Khloé’s Established Business Ventures: Good American and Fabletics

This isn’t Khloé’s first business venture. As the co-founder of Good American, a size-inclusive denim brand, Khloé has already made a significant mark in the fashion industry. Launched in 2016 alongside her partner Emma Grede, Good American has become a popular choice for women of all sizes, empowering them to embrace their bodies with confidence.

Khloé also enjoys a successful partnership with Fabletics, a fitness apparel brand co-founded by Kate Hudson. In October, Khloé showcased her new designs for the limited-edition, size-inclusive activewear collection FableticsxKhloé, which includes tops, leggings, and jackets. Khloé modeled the collection herself, proudly showing off her designs while answering some fun personal questions in an interview.

When asked about her childhood crush, Khloé revealed it was Leonardo DiCaprio, though she also admitted to having a soft spot for the Beast from Beauty and the Beast. She also shared her favorite meme, which comes from a memorable moment on Keeping Up with the Kardashians where she slaps the table and screams “Liar!” after being told that Jordyn Woods had not flirted with her ex, Tristan Thompson. “I use that all the time at home during conversations because everyone’s a liar,” she said with a smile.

Khloé’s Fashion and Fitness: Showing Off Her Toned Physique

In her Instagram posts promoting her new brand and business ventures, Khloé didn’t shy away from showing off her impressive figure. In some of the shots, she struck sultry poses, emphasizing her chest and accessorized with a gold lariat necklace. Her long nails were painted in a soft pink shade, adding a touch of femininity to her edgy looks.

Other images featured Khloé in action. In one, she demonstrated a complex yoga pose, with one arm stretched up toward the ceiling, wearing black fingerless gloves. She also posed in a skintight, dark chocolate brown suit—complete with a long-sleeved top and leggings—that showcased her toned body while lifting weights in a studio setting.

In another shot, she wore a beige winter jacket paired with black sunglasses and diamond stud earrings, looking effortlessly chic while maintaining her signature style.

Khloé’s Ongoing Success: From Reality TV to Entrepreneurial Powerhouse

Khloé Kardashian continues to redefine herself, evolving from a reality TV personality into a powerful entrepreneur and businesswoman. With the launch of XO Khloé, the expansion of her successful ventures like Good American, and her collaboration with Fabletics, Khloé is proving that she is much more than a celebrity.

Her ability to build successful, inclusive brands while staying true to her personal style has made her a beloved figure in the fashion and beauty industries. As she continues to grow her empire, Khloé’s fans are eager to see what she does next, knowing that she will bring her unique vision and unapologetic confidence to everything she touches.

With XO Khloé, Khloé is stepping into the beauty market with an exciting new venture, sure to offer products that reflect her style, values, and the self-assurance she embodies. As Khloé herself has said, “Whatever is meant for me will be for me,” and it’s clear that her continued success is just beginning.