How Bruno Mars’ ‘That’s What I Like’ Secretly Became the 2nd-Biggest 2010s Hit

When it comes to chart-topping hits, few artists have captured the public’s imagination quite like Bruno Mars. Known for his magnetic stage presence, catchy melodies, and infectious grooves, Mars has consistently delivered music that dominates the airwaves, streaming platforms, and social media feeds. Now, the pop and R&B superstar has yet another reason to celebrate: Billboard has officially released its ranked ‘Top R&B/Hip-Hop Songs of the 21st Century’, and Bruno Mars’ smash hit, ‘That’s What I Like,’ secured the 6th spot, cementing its place as one of the most influential songs of the 2010s.

The news comes as no surprise to fans or industry insiders who have watched the song dominate streaming charts and club playlists worldwide. Since its release in early 2017, ‘That’s What I Like’ has not only showcased Bruno Mars’ signature charm but also demonstrated his knack for blending classic R&B with modern pop sensibilities. Billboard’s decision to rank it so high reflects both the song’s commercial success and its cultural impact over the past decade.

A Decade-Defining Hit

When discussing the biggest hits of the 2010s, it’s easy to name a handful of tracks that defined the era. But ‘That’s What I Like’ stands out not just for its commercial achievements, but for its staying power. Streaming data, radio airplay, and social engagement all point to a song that has resonated deeply with audiences across generations. According to Billboard, the track’s position at number 6 makes sense for what they describe as the second-biggest hit on the chart for the entire 2010s decade.

This is particularly notable when considering the sheer volume of hits released during that decade. From chart-topping anthems to underground R&B gems, the 2010s produced some of the most iconic and enduring music in recent history. Yet, Bruno Mars managed to carve out a place for ‘That’s What I Like’ among the absolute best, a testament to his talent, marketing savvy, and fan loyalty.

Breaking Down the Numbers

From a data analytics perspective, the song’s achievements are staggering. On streaming platforms like Spotify and Apple Music, ‘That’s What I Like’ has accumulated hundreds of millions of streams worldwide. On radio, it consistently ranked in the top 10 for multiple weeks across multiple countries. Social media engagement also paints a vivid picture of its influence, with millions of interactions across platforms like Facebook, Instagram, and Twitter. Memes, fan covers, dance challenges, and even reaction videos contributed to the song’s viral momentum, making it one of the most talked-about tracks of the decade.

The song’s musical composition also played a significant role in its dominance. With its smooth, sultry groove, catchy hooks, and clever lyricism, it appealed to both R&B purists and mainstream pop audiences. Bruno Mars’ delivery—his vocal runs, charisma, and timing—added a layer of sophistication that elevated the song above many of its contemporaries.

Cultural Impact and Social Media Buzz

On Facebook, the track has generated countless posts, shares, and debates. Fans have flocked to comment on their favorite lyrics, iconic performances, and memorable music video moments. Trending hashtags such as #ThatsWhatILike and #BrunoMars have dominated feeds, especially during anniversaries and special events. This level of social engagement contributed to the song’s viral nature, ensuring that it remained relevant long after its initial release.

The song also became a staple in pop culture, appearing in commercials, television shows, and even award show performances. Its recognizable beat and hook made it instantly familiar, yet endlessly adaptable—cover versions and remixes proliferated online, fueling further discussion and engagement. In short, ‘That’s What I Like’ transcended the standard hit to become a cultural touchstone of the 2010s.

The Marketing Genius of Bruno Mars

Part of what sets Bruno Mars apart from other artists is his ability to combine artistry with strategy. His marketing campaigns are meticulously crafted, from teasers on social media to strategic live performances on major televised events. With ‘That’s What I Like’, Mars leveraged multiple platforms to maximize exposure. Music videos dropped on YouTube garnered tens of millions of views within days, while Spotify playlists and curated radio rotations ensured the song reached diverse demographics worldwide.

Furthermore, Bruno Mars’ collaborations with influencers and high-profile media outlets amplified his reach. Celebrity endorsements, viral dance challenges, and even fashion tie-ins helped maintain momentum across the entire decade. Billboard’s ranking, therefore, is not just about the song’s musical quality—it’s also a recognition of its marketing brilliance and cultural resonance.

Critical Reception

Critics lauded ‘That’s What I Like’ for its slick production and catchy melodies. Many noted that the song revived interest in contemporary R&B while staying accessible to mainstream audiences. Publications like Rolling Stone, Pitchfork, and Billboard themselves praised the track for its blend of classic R&B rhythms with modern pop polish, highlighting Bruno Mars as a trailblazer in the genre.

The song’s acclaim wasn’t limited to critics—audiences echoed the praise. Fan forums, YouTube comments, and social media threads highlighted the universal appeal of the track. Its relatability, humor, and charm helped it transcend borders and age groups, making it a song that everyone could enjoy, from casual listeners to hardcore R&B enthusiasts.

Comparison with Other 2010s Hits

While the 2010s were packed with game-changing tracks, ‘That’s What I Like’ managed to stand out among heavyweights. Hits from artists like Drake, Rihanna, and Beyoncé dominated charts, but Bruno Mars’ track was unique in its cross-genre appeal. Its blend of R&B smoothness, funk-inspired grooves, and pop sensibilities allowed it to break boundaries and appeal to a wider audience.

In many ways, the song represents the apex of 2010s musical trends: catchy hooks, high production quality, and viral-friendly content. Billboard’s ranking at number 6 reflects not only the song’s commercial success but also its long-term cultural significance.

Fan Reactions and Controversy

As with any chart-topping phenomenon, controversy and debate followed. Some fans argued that other hits from the decade deserved higher placement, sparking heated discussions on social media platforms and fan forums. Hashtags like #UnfairRanking trended briefly as users debated the merits of other tracks versus Bruno Mars’ hit.

Yet, these debates only amplified the song’s visibility and relevance, proving that even controversy can be leveraged into cultural impact. Bruno Mars, ever the master of media, remained largely silent, letting the music and its reception speak for itself.

The Legacy of ‘That’s What I Like’

Looking back, it’s clear that ‘That’s What I Like’ is more than just a hit single. It’s a snapshot of an era, a benchmark for R&B excellence, and a masterclass in blending artistry with audience engagement. Its ranking on Billboard’s Top R&B/Hip-Hop Songs of the 21st Century serves as a testament to Bruno Mars’ enduring appeal and his ability to connect with listeners in a meaningful, entertaining way.

Bruno Mars has consistently shown that he understands the pulse of the music industry, from the intricacies of production to the power of social media buzz. ‘That’s What I Like’ exemplifies this understanding, combining musical brilliance with viral appeal to create a song that will be remembered for decades.

As fans continue to stream, share, and celebrate his music, one thing is certain: Bruno Mars is not just a chart-topping artist—he’s a cultural phenomenon. And with ‘That’s What I Like’ ranking as the 6th top R&B/Hip-Hop song of the century, the world is reminded once again why Bruno Mars remains at the forefront of modern music.

In conclusion, Billboard’s ranking is both a reflection and a recognition of the song’s impact, influence, and sheer staying power. For those who have followed Bruno Mars’ career, it’s a vindication of his talent and strategic brilliance. And for those just discovering ‘That’s What I Like’, it’s a call to witness one of the 2010s’ most defining musical moments.