Beyoncé’s Christmas Halftime Show Helps NFL Break Streaming Records

Beyoncé made a major impact this holiday season with her Christmas Day halftime show during the Baltimore Ravens vs. Houston Texans game, helping the NFL break streaming records. The NFL’s Christmas matchups aired exclusively on Netflix for the first time, marking the start of a three-year partnership between the NFL and the streaming giant. Both games, which also included the Kansas City Chiefs vs. Pittsburgh Steelers, became the most-streamed NFL games in the U.S. ever, attracting an impressive combined 65 million viewers.

Beyoncé’s Record-Breaking Performance

The Ravens-Texans game, which featured Beyoncé’s highly-praised halftime performance, brought in 24.3 million viewers, while the Chiefs-Steelers game averaged 24.1 million. However, the highlight of the day was Beyoncé’s live halftime show, which drew over 27 million viewers. Fans were treated to a special performance from the superstar, who showcased her country-themed album Cowboy Carter. The show was filled with memorable moments, including an appearance by her daughter Blue Ivy and special guest performances.

A Star-Studded Halftime Show

Beyoncé’s halftime show featured a star-studded lineup, including collaborations with some of her industry peers. Post Malone joined the performance to sing their hit song “Levii’s Jeans,” while Shaboozey contributed to a rendition of “Sweet ★ Honey ★ Buckiin.” Beyoncé also shared the stage with the Blackbiird singers, Tiera Kennedy, Brittney Spencer, Tanner Adell, and Reyna Roberts. Together, they brought an electrifying energy to the NFL stage, further solidifying Beyoncé’s dominance in both music and live performances.

What’s Next for Beyoncé?

Following the performance, Beyoncé took to social media to tease a big announcement. She posted a video of herself riding a white horse and waving a large American flag, along with the cryptic caption, “Look at that horse.” The video ended with the date January 14, sparking speculation about a possible tour or even a new album release. Fans are eagerly awaiting further details as Beyoncé continues to captivate audiences worldwide.

Beyoncé’s Continued Success

In addition to her game-changing performance, Beyoncé’s 2023 Christmas was full of success. She recently received 58 new certifications from the Recording Industry Association of America (RIAA) for her solo albums and singles, further cementing her place as one of the greatest pop stars of all time. Among the highlights were two Diamond certifications for her tracks “Single Ladies (Put a Ring on It)” and “Halo,” both of which surpassed 10 million units sold. With a career spanning over two decades, Beyoncé’s continued chart-topping success proves why she was named Billboard’s greatest pop star of the 21st century.

Conclusion

Beyoncé’s Christmas Day halftime show was a groundbreaking event for the NFL and streaming services, helping break multiple records while thrilling millions of fans with her performance. With speculation surrounding new projects in the works, it’s clear that Beyoncé’s influence continues to grow. As we head into 2024, there’s no telling what she has in store next. Beyoncé helped break streaming records for the NFL with her highly-praised halftime show during the Baltimore Ravens-Houston Texans game on Christmas Day.