Beyoncé Submits New Motion to Trademark Her Daughter Blue Ivy’s Name

Beyoncé’s legal team is diligently working to secure a trademark for her older daughter’s name, Blue Ivy Carter. Recently, lawyers representing the music superstar filed a new motion with the federal trademark office to register her daughter’s name as a trademark, as reported by Billboard. This move comes in response to a ruling from earlier this year that denied the trademark application due to concerns about potential confusion with a clothing boutique in Wisconsin that had been using the name prior to Blue Ivy’s birth.

The crazy idea of beyonce

Beyoncé’s lawyers argue that the previous ruling should be overturned, asserting that no one would mistake Beyoncé and Jay-Z’s daughter for a small Midwest boutique. They emphasized, “Nor would a reasonable consumer encounter the ‘Blue Ivy Carter’ mark and conclude that the famous Carter family had teamed up with a small shop in rural Wisconsin to launch a clothing line.”

The “Halo” singer first filed for the trademark through her BGK Trademark Holdings LLC just a week after Blue Ivy’s birth in January 2012. At that time, the couple faced significant public scrutiny, as many speculated that they were intending to commercialize their daughter’s name. However, Jay-Z later clarified that their intention behind filing for the trademark was to protect their child from potential commercial exploitation. He explained, “People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name,” during a 2013 interview with Vanity Fair. “It wasn’t for us to do anything; as you see, we haven’t done anything.”

Fast forward twelve years, and the trademark is still pending due to ongoing legal disputes. One significant obstacle arose from Veronica Morales, who owns a lifestyle event planning company also named “Blue Ivy” and holds a trademark for it. However, the U.S. Patent and Trademark Office dismissed Morales’s complaints back in 2020.

Beyoncé’s legal team refused Blue Ivy Carter name

Beyoncé’s legal team faced another setback in April when a trademark examiner issued a tentative ruling indicating that the mark was “confusingly similar” to the name of the Wisconsin clothing store, which has held a trademark for its “Blue Ivy” logo since 2011. Despite these challenges, Beyoncé’s attorneys argue that Blue Ivy Carter is internationally recognized, distinguishing her from the small Wisconsin store, and contend that her trademark application should not be obstructed by such a minor entity.

“Since the moment she was born, she has resided in the American public’s conscience and thus…the consuming public would associate her with a trademark bearing her name.” They further assert, “The parties each exist and thrive in their own separate worlds and can continue doing so into the future.”

In addition to the trademark developments, Blue Ivy Carter is preparing for her vocal acting debut in Disney’s upcoming film Mufasa: The Lion King, where she will voice Kiara, the daughter of Simba and Nala. The film is set to hit theaters on December 20. As she embarks on this exciting new venture, it’s clear that Blue Ivy is already carving out her own identity in the entertainment world, further solidifying the Carter family’s legacy.