“I Can’t Believe They Chose Her!” – Fans Angry Over Sydney Sweeney’s Fashion Campaign

that’s causing a stir online. The actress, best known for her breakout roles in Euphoria and The White Lotus, has been chosen as the face of Jimmy Choo’s Fall 2025 collection. The luxury fashion brand recently unveiled a series of ads featuring Sydney Sweeney wearing a black leather outfit that has ignited both praise and criticism across social media platforms.

Sydney Sweeney Channels Edgy Elegance in Jimmy Choo Fall 2025 Campaign

Jimmy Choo launched their Fall 2025 campaign on Tuesday, September 2, revealing a fresh visual direction anchored by the stylish presence of Sydney Sweeney. In the new promotional images, Sweeney is seen wearing a sleek black leather dress, paired with a beige zebra-print belt, matching handbag, and the brand’s newest highlight—The Isa Pump. This striking look showcases the elegance and boldness that define Jimmy Choo’s latest collection.

The Isa Pump, named after one of the characters Sweeney plays in the campaign, is a signature piece with a unique design that blends high fashion with street-ready aesthetics. The animal print theme continues through the accessories, creating a coordinated, statement-making ensemble that emphasizes both creativity and cohesion in the brand’s styling.

Mixed Fan Reactions Spark Online Debate

As with most celebrity-led campaigns, the reaction from fans was swift—and divided. While some lauded Sydney Sweeney’s daring fashion sense and the brand’s creative approach, others voiced concerns about her suitability as a fashion model for a luxury label like Jimmy Choo.

Many fans took to social media to express their excitement over Sydney Sweeney’s leather outfit and her portrayal of multiple characters in the campaign. Supporters praised her for bringing a cinematic flair to fashion, with one commenting, “She’s perfect!! Love the launch!!” Others were more critical, questioning why Jimmy Choo opted for an actress rather than a professional model. One user wrote, “No thanks! There are far more inclusive and smart people than this,” while another added, “Jimmy you have awful ideas.”

Defending the Creative Vision

Despite the criticism, a significant portion of the fanbase has come to Sweeney’s defense. Many see the campaign as a successful fusion of fashion and storytelling. Sweeney’s portrayal of different characters adds depth to the campaign, elevating it from a standard fashion shoot to a narrative-driven visual experience. “All these negative comments displaying jealousy and hatred…pathetic,” one fan wrote in response to the backlash.

Supporters also emphasized that celebrity campaigns are not just about looks—they’re about influence, branding, and cultural relevance. With Sweeney’s rising star power and undeniable screen presence, her involvement in high-fashion campaigns is a natural progression in her career.

A Closer Look at the Leather Ensemble

What has drawn the most attention is the black leather outfit Sydney Sweeney wears in the campaign’s most-talked-about image. The dress, cut to emphasize her figure, features structured shoulders and a cinched waist, giving it a contemporary edge. The matching accessories, all showcasing the same zebra print as The Isa Pump, further accentuate the outfit’s fashion-forward design.

Fans on fashion forums and Instagram threads have commented on the sleek tailoring and bold styling of the look. Some have called it a “power outfit,” citing its high-gloss leather finish and the confident stance Sweeney strikes in the photo. Whether one views it as a bold fashion statement or a misstep, there’s no denying the leather look has captured widespread attention.

Recurring Controversies Surrounding Sydney Sweeney

This is not the first time Sydney Sweeney has found herself at the center of public debate. In July, she appeared in an American Eagle ad that sparked backlash for its play on the word “genes/jeans.” The campaign, titled “Sydney Sweeney Has Great Jeans,” was criticized for allegedly containing a racially insensitive pun. Though American Eagle strongly denied any offensive intent, stating that the ad was focused solely on denim and personal storytelling, the controversy remained a topic of discussion for weeks.

Now, with her latest Jimmy Choo campaign, some critics are resurfacing past concerns and questioning the fashion industry’s reliance on celebrity faces. However, Sweeney’s defenders argue that the backlash is disproportionate and rooted in broader conversations about fame, image, and brand identity.

Upcoming Film Project Adds to the Buzz

While the fashion campaign has dominated entertainment headlines this week, Sydney Sweeney is also making waves in the film industry. Her next project, Christy, is set to premiere at the 2025 Toronto International Film Festival on Friday, September 5.

The film is a biographical sports drama based on the life and career of Christy Martin, a groundbreaking figure in professional boxing. Sweeney takes on the lead role in what’s expected to be a powerful performance, showcasing her range beyond fashion and teen drama roles. The anticipation around Christy adds another layer to Sweeney’s current visibility and raises the stakes for her career trajectory in both Hollywood and the fashion world.

Why Jimmy Choo Chose Sydney Sweeney

The decision by Jimmy Choo to cast Sydney Sweeney reflects a broader trend in fashion branding—leveraging celebrity appeal to reach younger audiences. Sweeney brings with her not only a large fanbase but also an image that balances glamour and relatability. Her acting chops allow her to play multiple personas, making her a natural fit for a character-driven campaign.

By dressing her in high-impact pieces like the black leather outfit and highlighting distinct accessories such as The Isa Pump, Jimmy Choo aims to position their Fall 2025 line as bold, modern, and expressive. In a competitive fashion landscape, the choice of spokesperson can make or break a seasonal campaign, and Sydney Sweeney’s involvement ensures visibility across both fashion and entertainment media.

Final Thoughts: Style Meets Spotlight

Whether you admire her fashion-forward leather outfit or question the direction of the campaign, one thing is clear—Sydney Sweeney knows how to command attention. Her collaboration with Jimmy Choo has ignited a conversation not only about fashion but also about celebrity branding, inclusivity, and creative risk-taking.

As she prepares for the premiere of Christy, the buzz surrounding her Jimmy Choo campaign will likely continue. And while opinions may differ, there’s no denying that Sydney Sweeney has become a fixture in both style and screen conversations.

In an industry that thrives on evolution, bold choices, and public reaction, Sydney Sweeney’s black leather look might just be the defining fashion moment of Fall 2025.