If They Divorce, Will Justin Bieber Still Cash In From Hailey’s Billion-Dollar Empire?

When two global superstars like Justin Bieber and Hailey Baldwin Bieber come together in matrimony, the result is more than just a high-profile relationship — it’s a merging of celebrity, influence, and financial empires. Since their whirlwind romance turned into a marriage in 2018, fans and media alike have speculated not only about the nature of their bond but also about the massive financial implications if their union were ever to end in divorce.

With Hailey Bieber’s Rhode Beauty brand skyrocketing to a billion-dollar valuation, the conversation has shifted dramatically. Hailey is no longer just “Justin’s wife” — she’s a self-made entrepreneur who’s carved out a powerful niche in the beauty industry. And this raises a tantalizing question: If the Biebers split, would Justin be entitled to a share of Hailey’s billion-dollar success?

Let’s explore the nuances of celebrity prenups, California divorce law, and the ever-changing balance of power in one of Hollywood’s most-watched relationships.

The Rise of Rhode: Hailey’s Billion-Dollar Beauty Brand

When Hailey Bieber launched Rhode Skin in 2022, few anticipated the seismic shift it would create in the beauty world. Within months, Rhode was being dubbed a “genius brand,” praised for its minimalist design, science-backed ingredients, and the genuine involvement of its founder. Unlike many celebrity brands that rely solely on name recognition, Hailey poured herself into every detail, from formulation to branding, building trust and loyalty among Gen Z and millennial consumers.

Rhode’s success wasn’t a fluke. Backed by a sharp marketing team, strong e-commerce infrastructure, and Hailey’s relentless drive, the brand soared. By early 2024, Rhode had reportedly reached a valuation close to $1.2 billion, putting it in the same category as established industry giants. For Hailey, this was more than a financial win — it was a declaration of economic independence and personal identity.

This financial independence matters a great deal when we begin to consider what would happen in the event of a Bieber divorce.

Justin Bieber: The Global Superstar With a Complicated Legacy

While Hailey was building her empire from the ground up, Justin Bieber was managing his own massive fortune. With over a decade in the music industry, global tours, merchandise lines, and record-breaking hits, Justin’s net worth has been estimated at around $300–400 million. He has owned multiple homes, invested in startups, and sold a portion of his music catalog for $200 million in 2023.

Despite this incredible wealth, there’s an important distinction: Justin’s income has plateaued in recent years. After facing a number of health issues, including Ramsay Hunt syndrome, Justin slowed down his musical output and canceled many tour dates. By contrast, Hailey’s career trajectory was only going up — and fast.

This shift in momentum sets up a complex financial dynamic: Hailey has become the bigger earner in the marriage. So, if they were to split, would Justin benefit from her recent windfall?

Prenuptial Agreements: The Secret Contract Behind Celebrity Marriages

In Hollywood, prenuptial agreements are as common as red carpets. When Justin and Hailey tied the knot in 2018, sources confirmed that they did sign a prenup, though the exact terms remain private. A prenup outlines what assets each party brings into the marriage and how finances would be handled in case of a divorce.

Because Justin was the higher earner at the time of marriage, the general assumption was that the prenup was designed to protect his assets. Hailey, then best known as a model and daughter of actor Stephen Baldwin, didn’t have the empire she has now.

However, what many people don’t realize is that prenups are not set in stone. If one party contests a prenup, or if circumstances drastically change (as they arguably have in this case), courts can reevaluate aspects of the agreement — especially in California, where community property laws can come into play.

California’s Community Property Law: What’s Yours Is (Sometimes) Mine

Since Justin and Hailey got married in California, the state’s community property laws could play a role in determining who gets what in the event of a split. Under these laws, any income earned during the marriage — even from separate ventures — can sometimes be considered shared marital property, unless explicitly stated otherwise in a prenup.

So, would Rhode Beauty’s earnings count as shared? It depends. If Hailey launched and built Rhode entirely on her own, with no financial or managerial input from Justin, and if their prenup excludes business ventures started during the marriage, she could argue that Rhode is separate property.

But here’s the twist: Justin has promoted Rhode on his social media, appeared in marketing content, and has reportedly supported Hailey behind the scenes. If lawyers wanted to get aggressive, they could argue that his involvement — however indirect — qualifies him for a stake in the brand’s success.

This is where things get messy, legally and emotionally.

Emotional Capital: Does Support Equal Ownership?

Modern divorce law increasingly considers the concept of emotional labor and supportive contribution. Even if Justin didn’t invest money into Rhode, his emotional support, celebrity clout, and indirect influence may have been instrumental in its rise.

Imagine being Hailey and launching a new brand while married to one of the most famous pop stars in the world. Every media headline, every appearance, every photo op that featured her with Justin gave Rhode a halo of A-list validation. Even passive association with the Bieber brand can be a valuable marketing tool.

Of course, this is difficult to quantify. But in divorce court, narrative matters. If Justin’s team were to argue that his celebrity status helped boost Hailey’s brand recognition, and thus her revenue, it might strengthen a claim for financial compensation.

Would Justin Even Want a Piece of Rhode?

Here’s an interesting angle: would Justin Bieber even want a share of Rhode Beauty? On one hand, a stake in a billion-dollar brand sounds like a financial no-brainer. But on the other, Justin has plenty of money, and he’s long expressed disdain for materialism. He’s also deeply religious, and might view the pursuit of his wife’s earnings in a negative light, especially if the divorce is amicable.

Moreover, Justin’s public image has matured. In recent years, he’s positioned himself as someone trying to grow, heal, and move past his troubled early fame. Getting entangled in a bitter financial dispute over his wife’s business might damage his efforts to rebrand.

Still, emotions are unpredictable, especially in high-profile divorces. If resentment or betrayal enters the picture, all bets are off.

Celebrity Divorces: Lessons From the Past

To understand what might happen with the Biebers, we can look at past celebrity breakups. Take Kanye West and Kim Kardashian. Despite both parties having massive fortunes, disputes over properties, assets, and businesses turned their divorce into a prolonged legal battle.

Or consider Jeff Bezos and MacKenzie Scott. Though their divorce was amicable, MacKenzie walked away with $36 billion — and that was with no known prenup. That case proved how powerful spousal contributions can be, even when one partner appears to be the “face” of success.

For Justin and Hailey, the future could depend less on who owns what and more on how civil the breakup would be, should it happen.

Power Dynamics: Has Hailey Outgrown the Bieber Shadow?

Early in their marriage, Hailey Baldwin Bieber was often treated by the media as Justin’s accessory — a supportive wife to a global superstar. But now, the roles have shifted. Hailey is the face of a billion-dollar brand, a business mogul in her own right. She’s become a tastemaker, a beauty icon, and a serious entrepreneur — all before turning 30.

This change in status could impact how any potential divorce proceedings would unfold. In many celebrity marriages, power and earnings are asymmetrical. But in this case, Hailey might be holding more cards than her husband.

Would this shift give her more leverage in legal negotiations? Quite possibly. And that might explain why fans and media are paying such close attention to every crack in the Biebers’ public image.

What the Future Holds: Together or Apart?

As of now, there is no official confirmation that Justin and Hailey Bieber are heading toward divorce. In fact, they have continued to appear together in public, sharing affectionate photos and collaborating on content. But rumors persist, fueled by social media speculation and increasingly separate public identities.

Whether or not a split is on the horizon, one thing is clear: Hailey Bieber’s empire is no longer dependent on Justin. She’s created something real, enduring, and incredibly valuable. And in doing so, she’s also created a complicated legal and emotional web — one that would need to be delicately untangled if their marriage were ever to dissolve.

Final Thoughts

The marriage between Justin and Hailey Bieber is more than just a love story — it’s a case study in modern celebrity power dynamics, financial autonomy, and emotional complexity. If they were to divorce, the financial implications would be monumental, particularly given the success of Rhode Beauty and Hailey’s growing influence.

Would Justin Bieber still “cash in” from his wife’s billion-dollar success? Legally, maybe. Emotionally, that’s a different story. One thing is certain: when fame, fortune, and love collide, the fallout is never simple — especially when billions are on the line.