Novak Djokovic Is More Than a Tennis Legend – What’s the Secret Behind His Hundreds of Millions?

Novak Djokovic is not just a legend on the tennis court but also a shrewd businessman off it. Over the years, he has built an impressive investment portfolio, securing his financial future beyond prize money and sponsorships. While his incredible tennis skills have brought him worldwide fame, his business acumen has significantly boosted his net worth.

Djokovic has carefully selected investments in technology, sports, fitness, health, and sustainability, ensuring that his wealth continues to grow long after his playing days are over. Let’s explore the most successful business ventures that have helped Novak Djokovic build a financial empire.

Waterdrop: Transforming Hydration and Sustainability

One of Djokovic’s smartest business moves came in 2023 when he became an investor in Waterdrop, a company dedicated to sustainable hydration. The company’s primary goal is to reduce plastic waste by eliminating single-use bottles while promoting healthy hydration solutions.

By early 2024, Djokovic expanded his involvement by launching a product line called SILA, which offers sugar-free and caffeine-free supplements designed to enhance hydration. These supplements can be mixed with water, providing a natural energy boost without artificial ingredients.

Djokovic’s investment caught the attention of several top-ranked tennis players, who also decided to join the company. Taylor Fritz, Elina Svitolina, Hubert Hurkacz, Andrey Rublev, Sebastian Korda, and Cameron Norrie all became investors, further cementing Waterdrop’s credibility in the sports world.

This strategic investment not only aligns with Djokovic’s commitment to health and sustainability but also positions him as a business leader in the wellness industry.

CLMBR: The Future of Vertical Fitness

In November 2020, Djokovic made headlines when he invested in CLMBR, an innovative fitness company specializing in vertical climbing machines. The brand has been described as the Peloton of climbing workouts, offering a full-body exercise experience with minimal impact on joints.

Djokovic joined forces with hip-hop mogul Jay-Z to back CLMBR before the launch of its flagship products, CLMBR Connected and CLMBR Pure. He explained why he believed in the brand:

“Vertical climbing is an incredibly efficient full-body workout. It allows for a natural spine alignment, which is important for me as an athlete. The on-demand workouts and training programs are also a huge bonus.”

Despite his early enthusiasm, Djokovic decided to part ways with CLMBR in February 2024, likely after securing significant financial returns from the growing fitness tech market.

OnePointOne: Investing in the Future of Food Production

As a strong advocate for health and sustainability, Djokovic saw an opportunity to contribute to the future of food production. In 2020, he invested in OnePointOne, a vertical farming company that uses cutting-edge technology to create more sustainable food production methods.

OnePointOne was founded in 2016 by John and Samuel Bertram and has since developed efficient, economically viable solutions to address global food shortages and malnutrition. The company is not just limited to food—it also explores biopharmaceutical advancements, using tobacco plants to develop life-saving medicines for various diseases.

This investment highlights Djokovic’s commitment to health, sustainability, and innovative technology, ensuring that his influence extends far beyond the world of sports.

UTR Sports: Revolutionizing Tennis Rankings

Djokovic’s love for tennis extends beyond competing—he wants to improve the sport’s ecosystem. In January 2019, he invested in UTR Sports, a platform that aims to make tennis and pickleball more accessible by offering a universal rating system.

UTR Sports allows players of all levels, from club amateurs to professional champions, to receive a personalized ranking, making it easier to find and participate in competitive matches.

Djokovic praised the project, stating:

“Universal Tennis has the vision and innovative tools to improve the game. I encourage governing bodies and tennis federations to support this effort, as it will create lasting positive change for players worldwide.”

Interestingly, under the UTR ranking system, Djokovic is currently ranked second in the world, trailing behind Jannik Sinner. His investment in UTR Sports ensures that he remains a key figure in shaping the future of tennis even after he retires.

PlaySight Interactive: Bringing AI Technology to Sports

Djokovic has always been ahead of his time, which is why he invested in PlaySight Interactive back in May 2014. This company specializes in AI-driven sports analytics, offering advanced camera technology to track and analyze athlete performance in real-time.

Djokovic, along with tennis icon Billie Jean King, invested in the company, helping it become one of the leading brands in sports technology. PlaySight is widely used by teams, leagues, and academies across multiple sports, providing valuable insights for coaches and players.

After nearly eight years as an investor, Djokovic decided to exit PlaySight Interactive in February 2022, likely after securing substantial financial gains from the company’s success.

How Much Has Novak Djokovic Earned? The Numbers Are Massive

Djokovic’s net worth is estimated at 250 million dollars, making him one of the wealthiest athletes in the world. His on-court earnings exceed 186 million dollars, more than any other tennis player in history.

While tournament winnings have been a significant source of income, his off-court ventures have played a crucial role in expanding his wealth. His financial empire is built on:

• Record-breaking prize money
• Lucrative sponsorship deals with brands like Lacoste, Asics, and Peugeot
• Smart business investments in sports, health, and technology

Unlike many athletes who struggle financially after retirement, Djokovic has built a long-term financial strategy, ensuring his wealth continues to grow well beyond his professional playing career.

Novak Djokovic: More Than a Tennis Champion, a Business Visionary

From disrupting the waterdrop industry with Waterdrop to leading AI-driven sports analytics with PlaySight, Djokovic has positioned himself as a business mogul with a sharp eye for innovation.

His strategic investments in fitness, sustainability, and sports technology have not only secured his financial future but have also made a lasting impact on multiple industries.

With a visionary mindset and an unmatched work ethic, Djokovic is proving that his greatest victories may not be on the tennis court—but in the business world.

What’s Next for Novak Djokovic?

As his playing career begins to wind down, Djokovic’s next big move in business is highly anticipated. Will he expand further into tech, real estate, or even cryptocurrency? One thing is certain—his financial empire is only just beginning.

Djokovic has already conquered the world of tennis. Now, he is setting his sights on global business dominance. The question is, what will he invest in next?