Why Beyoncé Keeps Son Sir Carter Out of the Spotlight Despite Blue Ivy and Rumi’s Public Appearances

At the Super Bowl on Sunday, Beyoncé and Jay–Z’s daughters, Blue Ivy and Rumi Carter, made a proud public appearance alongside their father, much to the delight of fans. However, the couple’s only son, Sir Carter, remained noticeably absent as his sisters took center stage.

Fans were thrilled to see Rumi’s growing personality, while Blue Ivy impressed with her fashionable outfit. In fact, the Carter twins, born in June 2017, have never attended red carpet events, award shows, or even sports games with their parents. This has long led to speculation that Beyoncé and Jay–Z, both global superstars, are intentionally keeping their children out of the public eye to protect their privacy.

Beyoncé’s Dedication to Her Family’s Privacy

In a rare candid conversation about motherhood in 2024, Beyoncé opened up to GQ magazine about how she prioritizes her children. She explained that she structures her schedule around her kids to ensure they are always with her. “My kids travel everywhere with me,” she shared. “They come to my office after school and are in the studio with me. They’re learning dance. It’s natural for them to learn choreography with me.”

Beyoncé emphasized her commitment to keeping her family’s life as normal as possible, despite their global fame. “One thing I’ve worked extremely hard at is making sure my children have as much normalcy and privacy as possible,” she explained. “I work to make sure that my personal life is not turned into a brand. Being famous can easily turn your life into a performance, and I’ve made it my mission to protect my boundaries and my family’s peace.”

To date, fans have only gotten brief glimpses of the twins in Beyoncé’s documentaries Homecoming and Making the Gift. Additionally, the children have appeared in some of her Ivy Park clothing brand campaigns. The most recent public sighting of Sir came during Beyoncé’s Renaissance tour documentary.

Insights from Beyoncé’s Parents About the Twins’ Personalities

In recent years, Beyoncé’s parents, Tina and Mathew Knowles, have shared insights into the personalities of the twins. Their comments have highlighted the fact that Sir prefers to stay out of the spotlight and is “comfortable and relaxed,” showing little interest in public appearances.

In 2020, Mathew praised his grandchildren, saying, “Blue Ivy is amazing and reminds me a lot of Beyoncé.” He then remarked about Sir, saying, “He just wants his own world.” Rumi, on the other hand, he said, “reminds me of my daughter, Solange Knowles.”

Tina Knowles also weighed in on the twins’ futures, stating in 2019, “Rumi is going to rule the world, while Sir is relaxed, much like his father.” Tina added that Blue was destined to be a “Queen B” like her mother. In another interview with E! News, Tina revealed that Sir is “very, very smart” but has a much quieter personality compared to Rumi, who she described as “an amazing artist, painter, and creative genius.” She remarked, “How could they be anything else, growing up in that environment? All we talk about is creativity and fashion.”

Jay-Z also shared his perspective on his children’s personalities in a 2017 interview on the Rap Radar podcast. He described Rumi as “our favorite poet,” and said Sir had a much more reserved attitude. “Sir, he’s like, ‘Man, I’m out of here,’” he said, laughing. “He just walks out the door like, ‘Sir,’” adding that his son tends to stay in his own world.

Beyoncé’s Health Challenges During Pregnancy

In addition to discussing her children’s personalities, Beyoncé has also shared some health struggles she faced during her pregnancy with the twins. She revealed that during her time in the delivery room, one of the twins’ heart rates stopped multiple times, leading doctors to perform an emergency C-section to ensure their safety.

In a 2020 interview with Vogue UK, Beyoncé also shared a unique detail about her home life, revealing that she kept 80,000 bees to make honey, which she said had healing properties. “I started beekeeping because both my daughters, Blue and Rumi, are allergic to so many things, and honey has so many healing properties,” she explained.

Ultimately, Beyoncé’s decision to keep Sir Carter and her other children out of the public eye reflects her strong desire to protect their privacy and shield them from the pressures of fame. As a mother, she has taken great care to create a sense of normalcy and privacy for her family, even as she remains one of the world’s most famous women. Through her actions and words, Beyoncé has shown that protecting her children’s peace of mind and well-being is her top priority, regardless of her own superstar status.